It can be challenging for criminal defense attorneys to market their services and draw in new customers. Fortunately, most successful marketing strategies are simple to investigate, and criminal attorneys may start implementing their plans as soon as they understand the fundamentals of digital marketing for lawyers. Learn how to draw in more criminal defense clients with tried-and-true marketing strategies.
Referrals from Other Attorneys and Clients
Understanding the nuances at play is essential to marketing and creating business in any area of law. Criminal defense attorneys need to know who to refer business to and how willing they are to do so. Some people recommend a friend or coworker to their former criminal defense lawyer. Most people will do all in their power to keep a DUI or other more serious charge a secret. Clients seeking criminal defense services are more likely to be recommended to a lawyer by another lawyer. The bulk of the work for many attorneys practicing this kind of law for years comes from referrals. Establishing a Credibility
Developing a solid reputation in your community and local market is a terrific strategy to get referrals and general publicity for your criminal defense law firm. A highly effective approach to accomplish this goal is to take on high-profile cases that are certain to attract media and news coverage. The lawyer and his reputation will gain prominence along with the case.
Provide Initial Consultations at No Cost
Cost concerns are the main reason why most people are hesitant to seek legal assistance from a criminal defense lawyer. This reluctance can be reduced and potential clients can find out more about a law firm’s services and receive assistance with their legal difficulties easily by taking advantage of free initial consultations. The majority of law firms, including Parikh Law, our customers, advertise that they provide free consultations on their websites. This is a best practice for building a website that generates leads for legal firms.
Provide Outstanding Client Care
Give your satisfied clients positive things to write about your criminal defense law practice since they are more inclined to post a review. Your work is halfway done if you concentrate on giving your clients an excellent experience. Attend consultations, pay attention to the clients’ worries, and provide pensive and perceptive counsel to anxious clients who are being charged with crimes.
Trust Drafting for Demise
Trusts give for several particular benefits, including the ability to transfer assets, money, or property through a trustee. The optimum use for trusts is as an addition to a last will. With the ability to precisely specify conditions and manage who receives distributions and when trusts provide you more control over your fortune. Trusts not only save money on legal bills but also provide a certain level of privacy because they are not open to the public like wills are. Trust drafting, when properly created with legal guidance, also enables the drafter to secure his or her estate from their heirs’ creditors. Irrevocable trusts typically do not count toward the taxable estate, which means that fewer taxes are applied to it at the time of death.
There are numerous ways to market your criminal practice to bring in new business. If your finances permit, utilizing any of these strategies can help you establish yourself as the leading criminal defense lawyer in your area.